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Dollars and Sense

Novinka
Ilustrační obrázek
Popis
Why is paying for things painful? Why are we comfortable overpaying for something in the present just because we've overpaid for it in the past? Why is it easy to pay $4 for a soda on vacation, when we wouldn't spend more than $1 on that same soda at our local grocery store? We think of money as ...
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275 Kč
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Skladem 5+ ks, expedice 28.11.
Značka:
Harper Collins Publ. USA
Výrobní číslo:
0062872729
EAN:
9780062872722
Náš kód:
2142589

Why is paying for things painful? Why are we comfortable overpaying for something in the present just because we've overpaid for it in the past? Why is it easy to pay $4 for a soda on vacation, when we wouldn't spend more than $1 on that same soda at our local grocery store?

We think of money as numbers, values, and amounts, but when it comes down to it, when we actually use our money, we engage our hearts more than our heads. Emotions play a powerful role in shaping our financial behavior, often making us our own worst enemies as we try to save, access value, and spend responsibly. In Dollars and Sense, bestselling author and behavioral economist Dan Ariely teams up with financial comedian and writer Jeff Kreisler to challenge many of our most basic assumptions about the precarious relationship between our brains and our money. In doing so, they undermine many of personal finance's most sacred beliefs and explain how we can override some of our own instincts to make better financial choices.

Autor Dan Ariely
Jazyk Anglicky
Počet stran 288
V prodeji od 2018-11
Rok vydání 2018
Pořadí vydání 1
Vazba brožovaná bez přebalu
Druh Kniha